Frequently Asked Questions

Does pricing and profit margins affect the approval of a new merchant account?
No. Price and profit margin are not considered during the underwriting or approval process for a new merchant account.

How much can I expect to save with It’s Zero Stupid?
To date our merchants experience an average reduction and effective rate of 27.9%

What is the industry average effective rate?
According to Visa and Bankrate, the average effective rate in the U.S. is 2.7%. That means most merchants pay approximately $270 in fees for every $10,000 in gross card sales.

What is your average effective rate?
To date, our accounts maintain an average effective rate of just 1.95%, providing significant savings compared to industry averages.

Is there any equipment provided?
Yes, equipment is included. Merchants only pay a monthly software-as-a-service (SaaS) fee.

Is there a contract or long-term commitment?
No. All accounts are set up on a month-to-month basis. You can cancel anytime with a 30-day written notice.

What is a basis point?
A basis point is 1/10,000 of a whole. For example, one penny is 1% of a dollar and also represents one basis point of $100. There are 10,000 basis points in $100.